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Big Tobacco is going to use every deceptive trick in their playbook just so they can continue to market and profit from hooking young kids on their candy-flavored products. Opponents of the referendum say the tens of millions of dollars the tobacco industry is spending will be more than recouped as sales of menthol products alone will bring the industry $1.1 billion in revenue during the nearly two years the California law will be delayed.

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A Kent ad from 1968 features a glamorous black woman wearing an Afro and luxurious jewelry next to the slogan, Kent smokes and thats where its at. Recent Salem ads from the 2000s feature the slogan, Stir the senses, and each ad depicts a sexy black woman smoking in green, mentholated ecstasy